Bir ay kadar önce jüriye sunup kabul edilmiş olan tezimi, bölüm bölüm bloguma koymaya karar verdim. Teşekkür ve özet bölümlerini sona saklayıp CEM’in ve Private Shopping’in günümüzdeki önemini ve neden bu konuyu seçtiğimi anlatan “Introduction” bölümü ve o bölümde kullandığım referanslar huzurlarınızda.
Introduction
We are in the digital era where humankind has been the most social version of itself. Every interaction that human beings engage in became more and more social gradually. Now we are using the term social customer rather than the term customer. “In this new ecosystem, customers have enormous power and control”(Hill & Greenberg). “They demand more value, innovation, and service – and all at a lower price”(Kiska, 2002).“Customers have a greater number of choices today than ever before, more complex choices, and more channels through which to pursue them”(Meyer & Schwager, 2007). Social customer shares his experience in every possible way utilizing every possible channel. If a brand owner misses the opportunity to listen to its customers, he is likely to find out that his brand’s reputation is irreparably damaged; thanks to the ways social media works. Okumaya devam et