Kategori arşivi: Master tezi
Master Thesis 13 – CEM in Online Private Shopping – Return
TweetIf the customer liked the product, he can enjoy it for the rest of his life. However, if he didn’t like it for some reason, than the experience of this customer for this purchase is not terminated. Naturally, this step … Okumaya devam et
Master Thesis 12 – CEM in Online Private Shopping – Delivery
TweetThe common practice is that the delivery is completed, on the average, in a week after the campaign is over. While all the private shopping sites are trying to reduce this time period, it is observed that this period is … Okumaya devam et
Master Thesis 11 – CEM in Online Private Shopping – Payment
TweetDuring payment, customers enjoy the gift cards that they received either instantly, which are for a specific campaign or from the first purchase of a member they have invited. Instant gift cards can only be used for a couple of … Okumaya devam et
Master Thesis 10 – CEM in Online Private Shopping – Shopping
TweetShopping part is the most important part of the private shopping experience. We have mentioned about the “sold out” notice seen frequently during navigation. In a conversation, an employee of Markafoni mentioned that first two hours are the peak times … Okumaya devam et
Master Thesis 8 – CEM in Online Private Shopping – Membership
TweetThe business model of private shopping is based on invitation. One cannot be a member directly. A member’s reference or a reference code is required. However, with increasing competition, many private shopping sites international or local are eager to attract … Okumaya devam et
Master Thesis 7 – CEM in Online Private Shopping – Awareness
TweetAn individual goes through some steps during his journey of private shopping. Basic steps in chronological structure of customer experience management in private shopping site are examined with details, exemplified with testimonials and compared with foreign ones in following sections. … Okumaya devam et
Master Thesis 6 – History of online private shopping & Private Shopping in Turkey
Tweet History of online private shopping Private Shopping is a derivative of e-commerce. “The concept is first created by Vente-Privée a French company developed in an online environment to host sales of designer brands for members, with reduced prices”(İbili, Private … Okumaya devam et
Master Thesis 5 – What makes online private shopping “private”
TweetPrivate Shopping Definition of online private shopping Online private shopping is a derivative of e-commerce. These sites are serving in vertical market that is narrow and deep. Customers are limited to the people who shops online and are interested in … Okumaya devam et
Master Thesis 4 – History of CEM & Two different approaches to CEM
TweetHistory of CEM Pine and Gilmore are the first management academicians to introduce the concept of customer experience in their 1998 Harvard Business Review article (Wikipedia). They believe that “Successful businesses influence people through engaging, authentic experiences that render personal … Okumaya devam et